Hell Rell Recants His Source Magazine accusations of Payola

2/04/09 (Hip Hop PR Wire) -- Representatives from The Source magazine have released a statement concerning Hell Rell's claims of payola, saying that Rell was being sold an advertisement not editorial coverage and that he has recorded audio and is scheduled to record a video recanting his accusation.

In the statement, The Source rep explains Hell Rell's claims as a misunderstanding that Rell has already agreed to clarify.

Previously Rell had stated:

"I gotta text from a prestigious magazine...The Source...a n*gga text me that if I pay him a thousand dollars, right, listen to this," Rell said in an interview. "If I pay him a thousand dollars, he's going to give me a mixtape review. A writer at a magazine...he's like, if you pay a stack, I'll get you a write-up and I'll get you on the online Source. I'm like, you should be ashamed of yourself...so if you a regular hustlin' n*gga who got a thousand dollars, you can get a review." (Next Up Radio)

Checkmate New York a marketing promotions and consulting firm, spoke with Hell Rell yesterday, and he has since recorded an audio clearing up the matter, He will also be coming up to The Source's office Friday to film a response verifying this fact and recanting his former statement, which will be released this Friday. It turns out he was propositioned by an intern who was selling an ad for the magazine called The Source Independent Hip-Hop Network. In this ad the artist is free to advertise anything he/she chooses to (including albums, mixtapes and t-shirts.) In no way shape or form is it possible to buy a review, editorial piece or any creative content in any section of the magazine or website.(Statement)

This response was to a claim from the popular mixtape circuit emcee who said a Source writer attempted to offer him coverage for money.

Shout out to Checkmate New York for helping to clear up this matter promptly!!

Audio of Hell Rell's recant is posted on various hip hop sites. To get an exclusive copy emailed contact :

checkmatenewyork@gmail.com

Checkmate New York

Kevin C. Sutton
O.212 652-5369
C.646 323-8181

Nona Thomas
C.347 659-8591

checkmatenewyork@gmail.com

Via Hip Hop Press